Case studies

Unique Cosmetics of Switzerland

Unique Cosmetics of Switzerland offers a range of Swiss-made cosmetic products through its revolutionary philanthropic program, "Double the Magic.”

The products are sold exclusively over the Internet, thus reducing retail costs, and offer a 40% discount with 80% of the profits going to the Schopfer Foundation, a Swiss private charitable association operating to benefit underprivileged children around the world.  

Moreover, Unique Cosmetics of Switzerland develops partnerships with reputable women's organizations and private charitable foundations through its “Double the Magic” affiliate program. Thanks to this program, affiliated organizations receive 20% of the revenues they generate by recommending Unique Cosmetics of Switzerland's products to their members.

digitalPR.ch implemented an array of digital tools to promote the brand and communicate their unique philanthropic approach via a lively and engaging website, a series of social network pages, digital press releases, outreach to short-listed bloggers, and much more.

Heinrich Weber

Heinrich Weber advises Ultra High Net Worth (UHNW) clients at one of the leading independent private Swiss banks. digitalPR.ch assisted Weber in developing a digital public relations strategy for the launch of his second book, titled “The Ultra High Net Work Banker’s Handbook.” A website complete with a media room and resource center was created, digital press releases were written and distributed via electronic newswires and social network pages were created. www.thebankershandbook.com

International Museum of the Reformation

The International Museum of the Reformation based in Geneva retained digitalPR.ch to manage its media relations efforts in the United States. A comprehensive digital media campaign was launched which included authoring an informative article on Wikipedia and enriching their website which became a repository of information about the museum.  

www.musee-reforme.ch